Anna Arndt Art Direction copy 5

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	<title>Anna Arndt Art Direction copy 5</title>
	<link>https://anna-arndt.de</link>
	<description>Anna Arndt Art Direction copy 5</description>
	<pubDate>Tue, 30 Dec 2025 15:42:51 +0000</pubDate>
	<generator>https://anna-arndt.de</generator>
	<language>en</language>
	
		
	<item>
		<title>Main</title>
				
		<link>https://anna-arndt.de/Main</link>

		<pubDate>Tue, 30 Dec 2025 15:42:40 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/Main</guid>

		<description>

Anna Arndt

	Creative&#38;nbsp;&#38;amp; 
Art Direction


With Focus on Art Direction, 
Concept &#38;amp; Ideas, 
Graphic Design, Branding


&#38;nbsp;↓

 
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	<item>
		<title>Intuition of the Instant</title>
				
		<link>https://anna-arndt.de/Intuition-of-the-Instant</link>

		<pubDate>Tue, 30 Dec 2025 15:42:41 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/Intuition-of-the-Instant</guid>

		<description>
	Designing Image. Building Brands.
Als Creative &#38;amp; Art Directorin arbeite ich für Agenturen sowie Unternehmen. Hier bin ich zu Hause und biete kreative und individuelle Lösungen mit Fokus auf Konzepte, Looks, Keyvisuals, Kampagnen, Ideen, Grafikdesign, Branding. Let’s Talk: Für ein unverbindliches Gespräch stehe ich zur Verfügung. 🧑‍🚀
︎︎︎EMAIL ME
</description>
		
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	<item>
		<title>memo, notebooks with the twist</title>
				
		<link>https://anna-arndt.de/memo-notebooks-with-the-twist</link>

		<pubDate>Tue, 30 Dec 2025 15:42:42 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/memo-notebooks-with-the-twist</guid>

		<description>
	MEMO – NOTEBOOK 
WITH CROSSWORDS &#38;amp; SUDOKUS

BRAND DESIGNPRODUCTION
START UP


Meet memo — not your average notebook: every edition integrates crosswords and sudokus alongside classic note pages. Designed for those who love structure, focus, and a bit of fun, memo turns everyday jotting into mindful me-time — creative brain training wrapped in good design.


From concept and production to strategy, positioning, and the development of the brand design and imagery — everything follows one guiding idea: bringing refreshing fun into everyday life while delivering a lasting benefit for your well-being.


Stay calm and do crosswords!


Role: Concept, Productdesign, Strategie, Brandbuilding, Corporate Design, Art Direction, Management, Marketing &#38;nbsp;


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		<title>Looong Weeks</title>
				
		<link>https://anna-arndt.de/Looong-Weeks</link>

		<pubDate>Tue, 30 Dec 2025 15:42:44 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/Looong-Weeks</guid>

		<description>
	LOOONG WEEKS

BURGER KING
TVC
CAMPAIGN

	
Last summer, new Long Chicken flavors were introduced — bringing even more variety and taste. This spot not only plays with the iconic length, but also highlights the difficulty of choosing between them.

Role:&#38;nbsp;Art Direction


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</description>
		
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	<item>
		<title>Fighting Biases</title>
				
		<link>https://anna-arndt.de/Fighting-Biases</link>

		<pubDate>Tue, 30 Dec 2025 15:42:45 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/Fighting-Biases</guid>

		<description>
	FIGHTING BIASES&#38;nbsp;

FACEBOOK
EVENT
CAMPAIGN
	Facebook Groups can be safe haven for many People of different backgrounds and interests. 


As biases are ever present in any society and stop people from connecting, Facebook took the chance for a social POSE CAMPAIGN with the highlight of an event with none other than Aminata Belli as the presenter. 


In this FB live event Aminata gave Group members the chance to share their story and encourage other people to become part of the experience. For more open mindset in the social media with #OffenFürAlle


&#38;nbsp;Role: Art Direction, Look developement, Supervising, Research


&#60;img width="338" height="600" width_o="338" height_o="600" data-src="https://freight.cargo.site/t/original/i/923b8ba11e935cfb1937db2e3a90c31356ef804cb9580330a8e301841fcc044f/_FBK_Post_recap_9x16_music_fasterend_2.gif" data-mid="242285544" border="0"  src="https://freight.cargo.site/w/338/i/923b8ba11e935cfb1937db2e3a90c31356ef804cb9580330a8e301841fcc044f/_FBK_Post_recap_9x16_music_fasterend_2.gif" /&#62;
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</description>
		
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	<item>
		<title>Ulrike Goldstein</title>
				
		<link>https://anna-arndt.de/Ulrike-Goldstein</link>

		<pubDate>Tue, 30 Dec 2025 15:42:46 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/Ulrike-Goldstein</guid>

		<description>
	ULRIKE GOLDSTEIN

BRAND DESIGNTEXT &#38;amp; LEKTORAT
	

A new brand design for the copywriter and speaker: 

With a visual reference to the phonetic spelling, the&#38;nbsp;


logo is modern and recognizable.


Timeless colors and a minimalist style underline the high-quality appearance. 

Role: Concept, Design&#38;nbsp;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d7834157637bff169569dea6968af95e214757f0d9e49ac9f018644f53a1566/Visitenkarte--Logo.png" data-mid="242285554" border="0"  src="https://freight.cargo.site/w/1000/i/6d7834157637bff169569dea6968af95e214757f0d9e49ac9f018644f53a1566/Visitenkarte--Logo.png" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/186f7e1b1d9a1dab3406f544ff3a5c592c90cb9ebf8ee779c72e98f023908e20/Jutebeutel.png" data-mid="242285561" border="0"  src="https://freight.cargo.site/w/1000/i/186f7e1b1d9a1dab3406f544ff3a5c592c90cb9ebf8ee779c72e98f023908e20/Jutebeutel.png" /&#62;

</description>
		
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	<item>
		<title>Teaser </title>
				
		<link>https://anna-arndt.de/Teaser</link>

		<pubDate>Tue, 30 Dec 2025 15:42:47 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/Teaser</guid>

		<description>
	Teaser

JUST QUICK SHOT&#38;nbsp;
	Felt cute, might delete later 😌


&#38;nbsp;

&#60;img width="1000" height="800" width_o="1000" height_o="800" data-src="https://freight.cargo.site/t/original/i/afbfc908c64982456ea5bb7a6f3b077d6e8f08469a65484a121a53ab7e7c63b0/Komp-2_all-together.gif" data-mid="242285562" border="0"  src="https://freight.cargo.site/w/1000/i/afbfc908c64982456ea5bb7a6f3b077d6e8f08469a65484a121a53ab7e7c63b0/Komp-2_all-together.gif" /&#62;


</description>
		
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	<item>
		<title>ALDI SÜD Retainer</title>
				
		<link>https://anna-arndt.de/ALDI-SUD-Retainer</link>

		<pubDate>Tue, 30 Dec 2025 15:42:48 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/ALDI-SUD-Retainer</guid>

		<description>
	ALDI SÜD RETAINER

ALDI SÜD
SOCIAL MEDIA
INSTAGRAM
	

The whole social appearance needed to be refreshed:


• Rebranding with the parameter of the brand and the Instagram Channel.
• Implement a native look for the entertaining and funny part considering the brandcodes and the supermarkt itself into the daily business.
• Supervision of the classic look for the selling and informative part. 
 
• Create content and micro campaigns, that are relevant for the young target group (trends, contextual ideas, enterntainment, news). &#38;nbsp;


Role: Brand management,&#38;nbsp;Supervision, Art Direction, Production &#38;amp; Animation&#38;nbsp;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	
	Native Communication:


&#60;img width="500" height="898" width_o="500" height_o="898" data-src="https://freight.cargo.site/t/original/i/1b46629a256ae033dc4693ef69db3e1e771e515d70f7b15101dd850c7c4a0634/Bildschirmaufnahme-2024-06-11-um-11.00_02.gif" data-mid="242285566" border="0"  src="https://freight.cargo.site/w/500/i/1b46629a256ae033dc4693ef69db3e1e771e515d70f7b15101dd850c7c4a0634/Bildschirmaufnahme-2024-06-11-um-11.00_02.gif" /&#62;
&#60;img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/746565f3b595286a271c4f8c2ff1bbbc18390c0d02613d57f3e8304117fc488a/23086_Aldi_Hummus_MASTER_9x16_1080x1920_h264_15mbit.gif" data-mid="242285581" border="0"  src="https://freight.cargo.site/w/600/i/746565f3b595286a271c4f8c2ff1bbbc18390c0d02613d57f3e8304117fc488a/23086_Aldi_Hummus_MASTER_9x16_1080x1920_h264_15mbit.gif" /&#62;
&#60;img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/27dd365660df596f5ab39dfeb6de8503ec14e1d5768c0ad80e5f432a49cd7385/23086_Aldi_GUT_BIO_Gewuerze_MASTER_h264_15mbit_9x16.gif" data-mid="242285580" border="0"  src="https://freight.cargo.site/w/500/i/27dd365660df596f5ab39dfeb6de8503ec14e1d5768c0ad80e5f432a49cd7385/23086_Aldi_GUT_BIO_Gewuerze_MASTER_h264_15mbit_9x16.gif" /&#62;
&#60;img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a4d739f1044d0f120be1100a995c87a3d2ce8a244b70afe03e8d5a3a910c22c6/240306_AS_Retainer_KW11_Osterm_Story_SpeedUp_02.gif" data-mid="242285577" border="0"  src="https://freight.cargo.site/w/563/i/a4d739f1044d0f120be1100a995c87a3d2ce8a244b70afe03e8d5a3a910c22c6/240306_AS_Retainer_KW11_Osterm_Story_SpeedUp_02.gif" /&#62;
&#60;img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/59824cbd9fcfb18f7076e9d806d444ef515f11d56904e2b0a5aba627c1082513/23086_Aldi_GUT_BIO_Olivenol_MASTER_h264_15mbit_9x16.gif" data-mid="242285579" border="0"  src="https://freight.cargo.site/w/500/i/59824cbd9fcfb18f7076e9d806d444ef515f11d56904e2b0a5aba627c1082513/23086_Aldi_GUT_BIO_Olivenol_MASTER_h264_15mbit_9x16.gif" /&#62;
&#60;img width="910" height="1132" width_o="910" height_o="1132" data-src="https://freight.cargo.site/t/original/i/6bdf76b01453951287f9550ee3cf109386e61e679bb882a99be3e79761561e20/Bildschirmfoto-2024-06-11-um-10.36.36.png" data-mid="242285576" border="0"  src="https://freight.cargo.site/w/910/i/6bdf76b01453951287f9550ee3cf109386e61e679bb882a99be3e79761561e20/Bildschirmfoto-2024-06-11-um-10.36.36.png" /&#62;
&#60;img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/329fc01156c228ced43106b078239c0ba025b976d8fee854e31e7a52e8efb314/23086_Aldi_Sandwichtoast_MASTER_h264_15mbit_9x16.gif" data-mid="242285567" border="0"  src="https://freight.cargo.site/w/800/i/329fc01156c228ced43106b078239c0ba025b976d8fee854e31e7a52e8efb314/23086_Aldi_Sandwichtoast_MASTER_h264_15mbit_9x16.gif" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
	
	Classic Communication:


&#60;img width="1000" height="1778" width_o="1000" height_o="1778" data-src="https://freight.cargo.site/t/original/i/c375d78c2d5ea8e9ad30b11e4972d5826aadb6e781556e289ec08a114b3c9a8e/240228_aldi_AS_Story_Alditalk_Kombipakete_FULL_MB0952.gif" data-mid="242285570" border="0"  src="https://freight.cargo.site/w/1000/i/c375d78c2d5ea8e9ad30b11e4972d5826aadb6e781556e289ec08a114b3c9a8e/240228_aldi_AS_Story_Alditalk_Kombipakete_FULL_MB0952.gif" /&#62;
&#60;img width="2032" height="1080" width_o="2032" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f3113fcddec31e6faea43ad8157a62a7b52b962ed551e1fd4c6fa04acfcee72/AS_KW13_Story_9-16_AEC-Story_01-Kopie.png" data-mid="242285573" border="0"  src="https://freight.cargo.site/w/1000/i/4f3113fcddec31e6faea43ad8157a62a7b52b962ed551e1fd4c6fa04acfcee72/AS_KW13_Story_9-16_AEC-Story_01-Kopie.png" /&#62;
&#60;img width="619" height="1100" width_o="619" height_o="1100" data-src="https://freight.cargo.site/t/original/i/6adb9f0f11b1ad9dfeb76d6171c73813a6606f907bb21e484bbd479437f9f37c/240110_AS_aldi_inspiriert_9x16_1000_FT_02.gif" data-mid="242285574" border="0"  src="https://freight.cargo.site/w/619/i/6adb9f0f11b1ad9dfeb76d6171c73813a6606f907bb21e484bbd479437f9f37c/240110_AS_aldi_inspiriert_9x16_1000_FT_02.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>AR Wall</title>
				
		<link>https://anna-arndt.de/AR-Wall</link>

		<pubDate>Tue, 30 Dec 2025 15:42:50 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/AR-Wall</guid>

		<description>
	AR Wall

LUFTHANSA
OOH AR MURAL
CAMPAIGN EXTENSION

	The Lufthansa #LifeChangingPlaces campaign inspires people to discover new places. To kick-off the campaign in the USA, we launched a voyage of discovery beyond reality. Located in the heart of New York´s Street Art Borough: Williamsburg, Brooklyn. Graffiti artist W3RC transformed two LifeChangingPlaces stories into a 31-meter long-mural, which we brought to life via Augmented Reality.But how do you get people to try it? By keeping the hurdle as low as possible and using the new feature of an app that almost everyone has on the smartphone: an AR filter on Facebook. People only need to scan the code with their camera – and immediately dive into the immersive Mixed Reality adventure. To find their very own #LifeChangingPlace.Role: Art Direction, Supervising


&#38;nbsp;
&#60;img width="2399" height="1350" width_o="2399" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1927e1d14f251b5496ebf59f9d1121ca57132b732755836a6b380fcea4916dc7/200122_LH_ARWall_OneShow_Bild_2400x1350_03.jpg" data-mid="242285584" border="0"  src="https://freight.cargo.site/w/1000/i/1927e1d14f251b5496ebf59f9d1121ca57132b732755836a6b380fcea4916dc7/200122_LH_ARWall_OneShow_Bild_2400x1350_03.jpg" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c34fb731c63ca979fd481f2f4b25cf832c40e56a7e3ff22caf389e6f29fba705/B149-B212_LufthansaProgress-LR-16-of-21.jpg" data-mid="242285586" border="0"  src="https://freight.cargo.site/w/1000/i/c34fb731c63ca979fd481f2f4b25cf832c40e56a7e3ff22caf389e6f29fba705/B149-B212_LufthansaProgress-LR-16-of-21.jpg" /&#62;
&#60;img width="1456" height="512" width_o="1456" height_o="512" data-src="https://freight.cargo.site/t/original/i/8feb88807bd924a98eae37a61fc1ff06334afeeb66a35ba4096c36589e94be2d/Bildschirmfoto-2022-10-07-um-17.35.54.png" data-mid="242285588" border="0"  src="https://freight.cargo.site/w/1000/i/8feb88807bd924a98eae37a61fc1ff06334afeeb66a35ba4096c36589e94be2d/Bildschirmfoto-2022-10-07-um-17.35.54.png" /&#62;
&#60;img width="1290" height="520" width_o="1290" height_o="520" data-src="https://freight.cargo.site/t/original/i/b95b5ab2494cf8ac687f6d34915dd6e8f753dbd0515fe2e2c7b21cce0e2a7336/Bildschirmfoto-2022-10-07-um-17.36.13.png" data-mid="242285587" border="0"  src="https://freight.cargo.site/w/1000/i/b95b5ab2494cf8ac687f6d34915dd6e8f753dbd0515fe2e2c7b21cce0e2a7336/Bildschirmfoto-2022-10-07-um-17.36.13.png" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/05f982621fcdd82401d1f7d841d17903553207adb790b05fa5e2bab4651b3157/B149-B212_LufthansaMixing-LR-9-of-13.jpg" data-mid="242285585" border="0"  src="https://freight.cargo.site/w/1000/i/05f982621fcdd82401d1f7d841d17903553207adb790b05fa5e2bab4651b3157/B149-B212_LufthansaMixing-LR-9-of-13.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Life Changing Places</title>
				
		<link>https://anna-arndt.de/Life-Changing-Places</link>

		<pubDate>Tue, 30 Dec 2025 15:42:51 +0000</pubDate>

		<dc:creator>Anna Arndt Art Direction copy 5</dc:creator>

		<guid isPermaLink="true">https://anna-arndt.de/Life-Changing-Places</guid>

		<description>
	LIFE CHANGING PLACES

LUFTHANSA
CAMPAIGN

	
Lufthansa wants to inspire to travel and tells of Places that have put the life of three people upside down.
The content can in different formats online and offline be experienced. Millions of people are watching Stories of Chris, Gesa and Thomasina, come in Dialogue with them, and can find out for theirself: wich place will be my #LifeChangingPlace?

Role:&#38;nbsp;Concept, Research


</description>
		
	</item>
		
	</channel>
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