ALDI SÜD RETAINER

ALDI SÜD
SOCIAL MEDIA
INSTAGRAM

The whole social appearance needed to be refreshed:

• Rebranding with the parameter of the brand and the Instagram Channel.
• Implement a native look for the entertaining and funny part considering the brandcodes and the supermarkt itself into the daily business.
• Supervision of the classic look for the selling and informative part.
• Create content and microcampaigns, that are relevant for the young target group (trends, contextual ideas, enterntainment, news).

Role: Brand management, Supervision, Art Direction, Production & Animation

Native Communication:

Classic Communication: