Art Direction          Graphic Design           Imprint

Follow the plan

How do you show people caught up in their everyday lives that their dream destination is just one decision away?

Using real-time data, we show passersby the precise route to, price of, and time to their dream destination – from exactly where they are standing.

To dynamically combine a variety of data sources, we expand international digital spaces from WallDecaux with a smart code:

Google Trends updates the travel destinations based on popularity and specific to the location. Vehicle data (Car2Go) and map data from Google Maps are also included. The latest flight price accurate down to the second is then displayed.

The result is the first data-driven out-of-home campaign to show where the future will take us.

Role: Art Direction & Concept


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