Art Direction          Graphic Design           Imprint

Air Swing VR Experience

For Lufthansa's appearance at the ITB - the largest tourism trade fair in the world, we wanted to to awake the curiosity of trade fair visitors.

Specifically – a desire to travel to some of the selected destinations served by Lufthansa Group airlines. In cooperation with Demodern, an immersive VR swing was created. One that thrilled over 1,000 trade fair visitors at the ITB, and will also be used at future trade fairs worldwide.

Sitting on a real swing with VR glasses, visitors find themselves 5,000 meters above the trade fair in Berlin. Here they have a moment to orient themselves, get used to the height and make their first swings above the clouds. They can let their gaze wander 360 degrees to the horizon.

Role: Art Direction


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