Art Direction          Graphic Design           Imprint

AR Wall

The Lufthansa #LifeChangingPlaces campaign inspires people to discover new places. To kick-off the campaign in the USA, we launched a voyage of discovery beyond reality. Located in the heart of New York´s Street Art Borough: Williamsburg, Brooklyn. Graffiti artist W3RC transformed two LifeChangingPlaces stories into a 31-meter long-mural, which we brought to life via Augmented Reality.

But how do you get people to try it? By keeping the hurdle as low as possible and using the new feature of an app that almost everyone has on the smartphone: an AR filter on Facebook. People only need to scan the code with their camera – and immediately dive into the immersive Mixed Reality adventure. To find their very own #LifeChangingPlace.

Role: Art Direction


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